“Apple will show two new ad spaces in the App Store from October 25”

Apple’s App Store will feature two new ad spaces starting October 25. That is what MacRumors says. A first ad space will come to the Today page, the other space will be seen in the app suggestions at the bottom of each app page.

According to MacRumors advertising spaces will be given a light blue background and an advertising label will also be displayed so that it becomes clear to the consumer that it concerns publicity. The two new ad spaces will reportedly be shown in all countries where the App Store operates, but not in China.

Bloomberg analyst Mark Gurman stated in August this year that Apple had plans to show more ads in its own apps. The company had already tested ads in its Maps app at the time, but would also look to other of its own apps such as Apple Books, Apple TV+ and Apple Podcasts. Apple declared this summer to 9to5Mac also that it wanted to introduce new advertising spaces in the App Store. Currently, the App Store contains two ad spaces: one is on the Search page, the other ad space is on the search results page.

According to Gurman, Apple would earn $4 billion annually from all the existing ads in the News app, the Stocks app and the App Store app. According to Gurman, that amount should grow to 10 billion dollars, or more, in the coming years.

Ads in Apple App Store