Apple wants to prevent app developer from getting trademark on logo with pear

Apple has filed an appeal against the trademark application from app developer Super Healthy Kids. The developer wants to register a logo with a pear for his Prepear cooking app. Apple claims this is confusing.

Apple says Prepear’s logo, like its own, is a minimalist image depicting fruit. According to the Cupertino company, this will confuse customers. Apple wants to thwart trademark registration and has filed an appeal.

The makers of Prepear tell iPhoneInCanada that the trademark application was filed as early as 2017 and the United States Patent and Trademark Office has said there are no conflicts with other registered trademarks. The trademark application has been processed and published. Other companies can then still object.

According to Prepear, Apple asked for that deadline to be postponed on the last day it was possible to object. After that, several requests for postponement followed. The developer sets the trademark as a result legal limbo ended up.

Prepear says it wants to speak with Apple to reach a rational agreement, but that is not possible, according to the developer. Apple’s objection has now reached the so-called discovery phase, which, according to the Prepear developer, is the most costly part of the matter.

The developers behind Prepear have set up a petition on Change.org, with which more than 27,000 signatures have now been collected. In it, the developer calls on Apple to stop ‘bullying small businesses’ that use fruit logos.