Apple: there will be no free version of streaming service Apple Music

There will be no free version of streaming service Apple Music, a top woman said during an interrogation in a British parliament committee. According to her, a free version cannot generate enough revenue.

A free version would also generate revenue from advertising, which goes against Apple’s values ​​of privacy, chief executive Elena Segal said during a session in a British parliament committee. The website Musically recorded the comments. Other streaming services, including Spotify, do have free versions of their service.

The session was about the revenue models and economics behind music streaming services. According to Segal, it is not possible to earn enough money for the ecosystem behind the music industry with a free version, so it is not worth releasing a free version. She does think that with a free version more people would use Apple’s streaming service.

Apple released the music streaming service more than five years ago. The service came about after the acquisition of Beats Audio some time before that. The streaming service is one of the company’s many subscription services; the manufacturer also has TV+ for series, Arcade for games, Fitness+ for fitness, News+ for news and has been offering iCloud subscriptions for storage for some time. For years, Apple has been transforming from a company that only makes money on hardware to a company that makes money on hardware and subscriptions.

Apple Music on a TV