Apple names Jeff Williams as new CEO

Apple appoints Jeff Williams as its new chief operating officer or COO. Williams takes over the title Tim Cook held before the latter became Apple’s chief executive. Before this, Williams was involved in the development of the Apple Watch, among other things.

The new CEO joined Apple in 1998 and became vice president of operations in 2004. In addition, he was also involved in various social responsibility projects, such as the production chain of the iPhone, writes Reuters news agency. With the title, Williams now formally takes on the role he has played since Cook became CEO.

Another change in the ranks went to marketing chief Phil Schiller. Schiller will now also lead the ins and outs of the App Store. This frees up the hands of Eddy Cue, the vice president of Internet, software and services, to focus on other things, such as deals and partnerships with media companies in Hollywood and elsewhere.