Apple introduces Clips app for customizing and sharing videos

Apple has announced Clips, an app for iOS that allows users to edit and share short videos with contacts. The app offers, among other things, the Live Titles functionality, which converts speech into text.

The app is separate from the Camera app of iOS and is mainly aimed at being able to quickly ‘enrich’ short videos with texts, filters and emoji. Apple is competing with popular alternatives such as Snapchat and Instagram.

Clips users can instantly create a video using the record button or open one from their library. The Live Titles feature can then analyze speech and provide animated subtitles in sync with the video. There is support for 36 languages. The other three functions are Filters, Overlays and Posters. You cannot write or draw texts over the images yourself.

You can share the videos to social media such as Twitter, Instagram, Facebook and YouTube. In addition, there is the Smart Suggestions option, with which Clips suggests sharing the images with Messages contacts. The app does this on the basis of recognition of people in the videos and contacts with whom items are often shared. The app will be available in early April. It is compatible with iPhones from the iPhone 5s and iPads from the iPad Air and iPad mini 2.