Apple earns a lot more from services, Mac sales fell significantly

Apple experienced a significant increase in service revenue in the past quarter. iPhones also continue to generate more earnings. Other products such as Mac computers, iPads and wearables did less well.

In total, Apple earned about $ 83 billion in the second quarter of 2022, of which $ 19.4 billion in profit, according to recent quarterly figures from the company. Converted, the company from Cupertino had a turnover of more than 81.3 billion euros and a profit of more than 19 billion euros. According to the company, sales in the second quarter have never been as high as this year.

This was partly made possible by a turnover of more than 39.7 billion euros from iPhones, almost three percent more than in the same quarter last year. The largest increase was achieved within the services segment; more than 19 billion euros were earned with services such as Apple Arcade, Music and TV, an increase of almost 13 percent compared to the same quarter last year. Sales from Macs, iPads and wearables in Q2 of 2022 were 10, almost 2 and almost 8 percent lower than last year, respectively.

Apple does not share expectations for next quarter, but opposite CNBC says CEO Tim Cook that despite a difficult quarter ahead, an increase in turnover is expected. “We’re seeing the impact of inflation in our cost structure. We’re also seeing it in aspects like logistics, wages and certain silicon-based components; we’re still hiring new employees, but doing so in a well-considered way.”