Apple achieves record sales thanks to strong iPhone 12 phone sales

Apple has released its quarterly results for the current fiscal first quarter. The company achieved record sales of more than $100 billion. This was mainly due to the income from the sale of the iPhone 12 phones.

Apple writes that it achieved total sales of $111.4 billion, or $92.1 billion, an increase of 21 percent from the same period a year ago. At that time, the turnover still amounted to 91.8 billion dollars, or about 76 billion euros. Net income also rose from $22.2 billion a year ago to $28.8 billion in the quarter.

The biggest growth engine in the past quarter was clearly the iPhones. In the last three months of 2019, iPhone shipments totaled nearly $56 billion, compared to $65.6 billion in the same period a year later. That is an increase of about 17 percent.

There are now more than a billion active iPhones, CEO Tim Cook said in a verbal explanation to Reuters. In 2019, that number was still at 900 million. Cook explained that China in particular was an important growth engine, where iPhone sales rose 57 percent to $21.3 billion. There were relatively many iPhone users in China who saw a reason to upgrade with the arrival of the various iPhone 12 models, according to the CEO. He also indicated that the total number of Apple devices in use now stands at 1.65 billion.

The Cupertino company introduced its iPhone 12 models in mid-October 2020. The iPhone 12 and 12 Pro went on sale shortly after, and iPhone 12 mini and 12 Pro Max became available from November 13. The income from the sales of these relatively new phones could not yet be included in the financial figures of the then fiscal fourth quarter, which Apple reported at the end of October last year. In that quarter, iPhone sales fell sharply, from $33.36 billion in 2019 to $26.44 billion in 2020.

All other categories also showed growth in delivery turnover. Apple’s quarterly Mac revenue rose from $7.2 billion to $8.7 billion, but revenue from iPad sales in particular stood out: revenue was nearly $6 billion a year ago, compared to 8.4 today. billion dollars, an increase of about 41 percent. Apple also did well in the Wearables, Home and Accessories category, where sales grew from $10 billion to nearly $13 billion. Finally, revenue from the sale of services grew almost 24 percent to $15.8 billion.