‘Facebook to show ad network for mobile devices this month’

Facebook is expected to come up with plans for an ad network on mobile devices at the end of this month. Re/code writes that on the basis of unnamed sources. The network site would have come to the decision because the revenue from mobile advertising has risen sharply.

The unannounced ad network allegedly uses a database of user information. According to Re/code, Facebook will show the plan at the F8 developer conference at the end of this month. Both publishers and developers will then be notified. Facebook will not confirm this.

The plan would be the next step for Facebook to monetize advertising on mobile devices. Previously, the social network made it possible for developers to buy ads that appear in users’ news feeds. And late last year, Facebook started showing ads in video clips on mobile devices. There is also the option to show sponsored reports to friends for a fee.

It will therefore come as no surprise if Facebook actually makes the move to its own ad network for mobile devices. At the presentation of the quarterly figures at the beginning of this year, it became clear that Facebook has almost one billion active users who log in from their mobiles. Those users, whose numbers continue to rise, accounted for more than half of the social networking site’s income in the past year. That money came from paid referrals to apps in the App Store and Google Play, among other things.