Twitter stops disappearing Fleets after 24 hours due to low usage figures

Twitter shuts down Fleets. The Instagram Stories clone was introduced last year, but was barely used. As a result, not enough new active users came to the platform. Twitter is going to focus more on live audio instead of Fleets.

On August 3, the plug will be permanently disconnected Fleets, Twitter writes in a blog post . From that moment on, the fleets can no longer be seen in the apps. Fleets were disappearing tweets that usually contained images that were no longer viewable after 24 hours. They could be seen at the top of the timeline in the apps of the social medium, similar to how Instagram and now many other apps offer stories .

Twitter acknowledges that Fleets was little used. The network hoped that new users in particular would become more active by using Twitter in a different way, but that didn’t happen. Twitter has been struggling with its growth for years, especially because new users mainly read tweets but make few themselves. Instead, fleets were actually used by existing and already active users. The position existed since November last year .

Twitter says it has learned a lot from the temporary experiment. For example, most Fleets users would share photos or videos in their Fleets. “We will soon start tests with the tweet create button to include features from Fleets, such as a full-screen camera, text format options and GIF stickers.” The position of fleets within the onion, namely at the top of the timeline, also remains a good place for more content. Spaces will be placed there in the future, the live audio feature with which it has been experimenting for some time .