Google and Chinese web store to work together for, among other things, the European market

Google is investing $550 million in JD.com, a Chinese online store. In return, JD.com will offer part of its portfolio in other countries and the two companies will jointly develop ‘frictionless shopping’ for use in the US, Southeast Asia and Europe.

In the announcement, Google speaks of a “strategic partnership” with JD.com. Google will get shares of JD.com through the investment. The intention is that Google and JD.com will exchange their knowledge and experience about online shopping to ensure that customers can shop online more easily anywhere and anytime. This includes customers in Southeast Asia, the United States and Europe, says JD.com.

It is still unknown what the exact consequences of the collaboration between the two companies will be. In any case, JD.com will appear as a result in Google Shopping, with the Chinese web store offering part of its range on more continents, where exactly that will happen is unknown.

JD.com is one of the larger Chinese online stores. JD.com is a competitor of Alibaba and is known for Joybuy.com, among others. The company claims to serve a total of 236 million customers and has a total of 65,000 employees.