Apple delivers slightly more iPhones and sales rise sharply due to high average price
Apple shipped 52.2 million iPhones in the quarter. That is slightly more than a year ago in the same quarter. Quarterly sales, however, rose sharply, by 16 percent, partly because the average price per iPhone is now a lot higher.
Apple received an average of $728 per iPhone delivered. That gave the company its best first-quarter revenue to date. Apple is counting this quarter as the second quarter of its broken fiscal year.
Last year, Apple shipped 50.8 million iPhones in the same quarter, when the average price was a lot lower at $655. The iPhones that Apple now has in its range are more expensive than the models back then, not only the iPhone X, but also the 8 and 8 Plus.
Apple does not disclose figures for individual model deliveries. It is not known how many copies of the iPhone X have been delivered. In the press release on the quarterly results, Apple CEO Tim Cook says that the iPhone X is the best-selling iPhone. More copies of the top model would be sold than copies of the 8 and 8 Plus.
The average price per delivered iPhone is lower than last quarter, when it was still $ 796. That quarter covered the last three months of 2017, when the iPhone X was released.
In iPad shipments, there was a small growth of about 2.4 percent from the same quarter a year earlier. The figures refer to deliveries up to the end of March. The effect of the new 9.7″ iPad announced by Apple on March 27 will not be visible until the next quarter. Shipments of macOS computers and laptops continued to fall, reaching about 2.9 percent less than a year earlier.
Once again, Apple’s revenue from providing services is rising sharply. That was $9.2 billion in the last quarter, 31 percent more than a year earlier. Apple’s services include sales through iTunes, such as apps and the Music service.
The ‘other products’ category accounted for a quarterly turnover of almost 4 billion dollars. That is 38 percent more than a year earlier. Products such as the Apple Watch and Apple TV are included in this category, but Apple does not provide figures on the numbers supplied.
Apple’s quarterly revenue for the first three months of this year was $61.1 billion. That is 16 percent higher than a year earlier. Net profit amounted to 13.8 billion dollars, which is currently about 11.5 billion euros.