Facebook and Snapchat wanted to buy TikTok competitor Dubsmash
Facebook and Snapchat parent company Snap would both have negotiated with Dubsmash, a competitor of TikTok. Both companies are said to be willing to pay hundreds of millions of dollars for the dance video app.
Negotiations are no longer ongoing, The Information writes. A Snap spokesperson said in the article, “We admire the team but are not actively negotiating to buy the company.” According to the source of The Information, there would have been talk of a purchase amount of hundreds of millions of dollars. Facebook says it will not respond to speculation.
Dubsmash is a competitor to the much more popular TikTok and also makes it possible to create videos where users can dance to popular music. Facebook has since copied the function on Instagram with Reels. In all cases, these are short videos of a maximum of one second or fifteen.
Microsoft is now negotiating with ByteDance about the purchase of part of TikTok. That is possible, as the US government threatens to ban TikTok in the country if the app remains in Chinese hands.