Google: Chrome filters out ads on 1 percent of websites

Chrome’s built-in ad blocker currently filters out ads on one percent of websites. That’s what Google says. Chrome has been removing non-compliant ads in Europe and North America since last year.

Google has looked at millions of sites to see how many sites the browser filters out ads on, which is about one percent of the time, according to the browser maker. In addition, two-thirds of websites that previously served ads that violated the Better Ads Standards now only have ads that comply. That standard comes from the Coalition for Better Ads, a partnership of companies that includes Google, which aims to eliminate annoying ads online.

Ad blocking has been happening in the US, Canada and Europe since February last year. That will be the case worldwide from July 9, Google says. The search company has a stake in serving ads. It itself earns the majority of its revenue from advertising and is one of the largest advertising companies in the world. Blocking ads that are prohibited by the rules should ensure that users experience ads as less annoying, so that users do not block ads themselves via add-ons.

The 12 Types of Ads That Annoy Users Most According to the Coalition for Better Ads