WhatsApp adds Shopping Cart function for ordering via chat messages

WhatsApp introduces the Shopping Carts feature. This feature allows users to select products and place an order via instant message at stores with a WhatsApp business account.

Shopping Carts is an extension of WhatsApp’s business Catalog service. This allows companies with a business WhatsApp account to send their range of products and services to users and show them on the company profile. Customers can now use the Shopping carts function to select products from that catalog and order them from the company after pressing the ‘Add to shopping cart’ button.

According to WhatsApp, the service helps companies keep track of orders, manage customer requests and complete transactions. WhatsApp makes the feature available worldwide. The addition is part of WhatsApp’s aim to provide and earn from a platform for commercial activities. Last summer it appeared that WhatsApp is testing a payment function via Facebook Pay in Brazil and it has also started with paid Business services.