Samsung confirms 77″ QD OLED TV and claims 2000cd/m² panel brightness

Samsung Display has confirmed that this year, in addition to the existing formats of 55 and 65 inches, a QD OLED TV with a diagonal of 77 inches will be available this year. According to the manufacturer, the QD OLED panels that will be used this year achieve a brightness of more than 2000cd/m².

Panel maker Samsung Display will let you know that screens with QD OLED panels will be released this year in the formats 34, 49, 55, 65 and 77 inches, with the first two formats being monitors. The Korean The Elec wrote last year that Samsung Display also considered the production of 27″ and 32″ panels. In the long term, this may lead to the arrival of even more QD OLED monitors, but for the time being Samsung Display says nothing about those smaller formats.

The company claims that this year’s QD OLED panels can achieve a brightness of more than 2000cd/m² thanks to an algorithm and a new material used in the emissive layer of the OLEDs. Samsung Display writes that this “improves the color brightness of each RGB” and that the efficiency of the light emission is increased by the new material. According to the manufacturer, this is applied to the blue layer, which probably means that the blue OLEDs become brighter. That’s important, because QD OLED technology uses blue OLEDs with quantum dots to convert part of that blue light into red and green.

Samsung Display says nothing about the claimed 2000cd/m². Presumably this brightness, if it is actually achieved, is not possible with all QD OLED products with the above formats that will be released this year. It is likely that the brightness will be lower in practice. For example, the company claimed last year that the panel for the QD OLED TVs achieved 1500cd/m², but in practice the peak brightness was a lot lower.

Competitor LG has also claimed a high brightness of 1800cd/m² for at least the new G3 OLED TV, but the question is to what extent that value is really achieved. Samsung Display’s QD OLED panels can in principle achieve a higher brightness and do better in terms of color volume than LG Display’s woled panels, although it seems that LG is trying to keep up with peak brightness with the application of microlenses .

Samsung Display also says it has reduced the power consumption of its QD OLED products by 25 percent for this year compared to last year’s models. This would have been achieved thanks to ‘organic materials’ with higher efficiency and ‘more advanced AI technology’.