Amazon promises to adjust interface to display second seller

Amazon has promised the European Commission to adjust the interface of its online store so that it does not seem like there is only one option in the Buy Box on the site. If there is a second option that differs in price or delivery, it will also be added from now on.

It is not yet known when Amazon will implement the change. The adjustment should make Amazon less powerful in its own store, because customers will then see the alternatives more quickly. The single option Buy Box was one of the things the European Commission was investigating.

The customization in the interface is one of the concessions Amazon makes according to the European Commission. Amazon also promises to no longer use data about product sales to develop products itself. For example, Amazon regularly copies successful products under its own Basics brand, after which it offers them for a lower price and thus abuses the power it has as a platform to develop and sell products.

In addition, Amazon promises to open Prime more to offers, without additional conditions. Until now, Amazon has imposed conditions on the method of delivery in order to be able to make an offer to Prime customers. So that will change.

The European Commission asks those involved whether they think the concessions go far enough. They have until 9 September to make their views known. If the Commission agrees, the investigations into Amazon will stop. These investigations can result in a fine of up to 10 percent of the annual turnover of the group.