Bloomberg: Twitch Considers Paying Streamers Less for Subscribers

Amazon’s live streaming service Twitch is considering changing its revenue model, anonymous sources report to Bloomberg. For example, Twitch would like to pay less subscription money to major streamers and start encouraging ads.

According to Bloomberg sources The potential adjustments are currently being discussed within Twitch, some of which could be implemented as early as this summer. For example, Twitch would consider cutting the revenue streamers get from channel subscriptions. Twitch viewers can subscribe to a streamer’s channel that is part of the Twitch Affiliate or Twitch Partnerprograms.

Currently, the largest Partner streamers on the platform get 70 percent of that subscription fee. The other 30 percent goes to Twitch. The service would now consider reducing the revenue share for those streamers to 50 percent, which is already the case with smaller streamers. The platform could also set different partner tiers for streamers, with different revenue percentages and requirements. At the same time, Twitch may suspend the exclusivity restrictions of Twitch partners, allowing them to stream on services such as YouTube.

Twitch would also put an emphasis on playing ads more often. Earlier this year, the platform said it will pay $100 to streamers who play at least two minutes of ads in an hour. The company does this to streamers who stream at least 40 hours a month on the platform. The company would also now consider new incentives for advertising, including a new “revenue-sharing model” for advertising.

Bloomberg sources emphasize that the plans are not yet finalized and that the changes being considered can still be scrapped. Twitch declined to respond to questions from the financial news agency.