HTC promises innovation and new design for successor M9

Next year’s flagship smartphone will receive significant improvements in innovation and design, the HTC top promises. In addition, a new important product is coming in October and the product mix of smartphones will be overhauled.

The promise to make the high-end smartphone in the M-series more innovative and with a new look comes after a poor reception of the M9, which was very similar to its predecessor. It is not known how that smartphone sells, but the results of recent months were such that the top of HTC felt compelled to apologize to shareholders. The Tapei Times writes about this.

It is not known what kind of ‘hero product’ in the field of smartphones HTC will announce in October. HTC has announced several smartphones in recent weeks that build on the One M9, such as the M9+ and the One ME, released this week in China. In addition, the company does not make a mini version of the M9. The Taiwanese company is going to take a closer look at its range of different types of devices to make improvements, CEO and chairwoman Cher Wang promises.

HTC is also active with action cameras, VR headsets and fitness trackers, while the group also makes the Nexus 9 for Google. Next year, non-smartphone products should bring in 10 percent of sales.