Adobe releases AI Assistant for Adobe Experience Platform
Adobe releases the AI Assistant for the Adobe Experience Platform business data product. Within this environment, customers can ask the chatbot general knowledge questions as well as request substantive insight based on company data on the platform.
For example, users can ask the AI assistant for data insights based on a company's data, campaigns, target groups and products, Adobe claims. The chatbot is also integrated into various Adobe Experience Cloud applications, including Real-Time Customer Data Platform, Journey Optimizer and Customer Journey Analytics.
The company promises to soon add additional functions to use generative AI to generate personalized campaigns and data visualizations, among other things. The company also talks about simulating outcomes to optimize marketing plans. In both cases, Adobe is not sharing a release date.
Adobe Experience Platform is a marketing platform of the software company. Companies can use this service to collect and process customer data