Acer pushes Packard Bell forward for cheap laptops
Acer wants to position itself more as a premium brand and will use its Packard Bell subsidiary more for the low-end market, according to statements from a British spokesperson. The difference between the brands should become more apparent.
According to the spokesperson, there may be a bit of a confusing message as both companies target the low-end and mainstream markets. “Acer is sliding away from the lower end,” he tells TechRadar, “There will be a crossover, but the main volume of the market is at a price level of about £400.” Most notebooks sold are therefore around 500 euros and Acer wants to sit largely above that price level, while Packard Bell should stay below.
“Acer will become more premium. We try to separate the two brands as much as possible so that the average consumer has no idea that the two brands belong together,” the spokesperson continues. It has been known for some time that Acer wants to profile itself more with high-end products, because more profit can be made with this. Among other things, the ultrabooks of the Taiwanese company should ensure this. So now the company is also making it clear that it wants to leave the lower segments. It is unclear whether this also means that Acer will leave the netbook market behind. Acer has an important position in this market, but netbook sales have fallen sharply.